Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network

Mina Ameri, Elisabeth Honka, Ying Xie. Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network. Marketing Science, 38(4):567-583, 2019. [doi]

Abstract

Abstract is missing.