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Toward a Model of Customer Experience - An Action Research Study within a Mobile Telecommunications Company

Michael Anaman, Mark Lycett. Toward a Model of Customer Experience - An Action Research Study within a Mobile Telecommunications Company. In Joaquim Filipe, José Cordeiro, editors, ICEIS 2010 - Proceedings of the 12th International Conference on Enterprise Information Systems, Volume 2, AIDSS, Funchal, Madeira, Portugal, June 8 - 12, 2010. pages 385-390, SciTePress, 2010.

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