Research Note - Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes

Eric T. Anderson, Duncan Simester. Research Note - Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes. Marketing Science, 27(3):492-500, 2008. [doi]

Abstract

Abstract is missing.