Armenia Androniceanu, Irina Georgescu, Jani Kinnunen. The Key Role of Social Media in Identifying Consumer Opinions for Building Sustainable Competitive Advantages. In Gabriele Meiselwitz, editor, Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing - 12th International Conference, SCSM 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings, Part II. Volume 12195 of Lecture Notes in Computer Science, pages 261-277, Springer, 2020. [doi]
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