Theo Araujo, Peter Neijens. Friend me: Which factors influence top global brands participation in social network sites. Internet Research, 22(5):626-640, 2012. [doi]
@article{AraujoN12,
title = {Friend me: Which factors influence top global brands participation in social network sites},
author = {Theo Araujo and Peter Neijens},
year = {2012},
doi = {10.1108/10662241211271581},
url = {http://dx.doi.org/10.1108/10662241211271581},
researchr = {https://researchr.org/publication/AraujoN12},
cites = {0},
citedby = {0},
journal = {Internet Research},
volume = {22},
number = {5},
pages = {626-640},
}