Adverse Selection and Auction Design for Internet Display Advertising

Nick Arnosti, Marissa Beck, Paul Milgrom. Adverse Selection and Auction Design for Internet Display Advertising. In Tim Roughgarden, Michal Feldman, Michael Schwarz, editors, Proceedings of the Sixteenth ACM Conference on Economics and Computation, EC '15, Portland, OR, USA, June 15-19, 2015. pages 167, ACM, 2015. [doi]

Abstract

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