Trust perception in internet shopping: comparative study of customers in Japan and South Korea

Kanokwan Atchariyachanvanich, Noboru Sonehara. Trust perception in internet shopping: comparative study of customers in Japan and South Korea. In Dieter Fensel, Hannes Werthner, editors, Proceedings of the 10th International Conference on Electronic Commerce 2008, Innsbruck, Austria, August 19-22, 2008. Volume 342 of ACM International Conference Proceeding Series, pages 9, ACM, 2008. [doi]

Abstract

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