Real-time bid optimization for group-buying ads

Raju Balakrishnan, Rushi P. Bhatt. Real-time bid optimization for group-buying ads. In Xue-wen Chen, Guy Lebanon, Haixun Wang, Mohammed J. Zaki, editors, 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012. pages 1707-1711, ACM, 2012. [doi]

Authors

Raju Balakrishnan

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Rushi P. Bhatt

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