Click efficiency: a unified optimal ranking for online Ads and documents

Raju Balakrishnan, Subbarao Kambhampati. Click efficiency: a unified optimal ranking for online Ads and documents. J. Intell. Inf. Syst., 46(3):531-562, 2016. [doi]

Authors

Raju Balakrishnan

This author has not been identified. Look up 'Raju Balakrishnan' in Google

Subbarao Kambhampati

This author has not been identified. Look up 'Subbarao Kambhampati' in Google