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The Effect of Marketer-Generated Content and User-Generated Content on Perceived Product Quality

Zhuolan Bao, Michael Chau. The Effect of Marketer-Generated Content and User-Generated Content on Perceived Product Quality. In 23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017. Association for Information Systems, 2017. [doi]

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Zhuolan Bao

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Michael Chau

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