How Do Novice Consumers Learn from Online Expert Reviews?

Zhuolan Bao, Michael Chau. How Do Novice Consumers Learn from Online Expert Reviews?. In Jennifer J. Xu, Bin Zhu, Xiao Liu 0016, Michael J. Shaw, Han Zhang 0001, Ming Fan, editors, The Ecosystem of e-Business: Technologies, Stakeholders, and Connections - 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers. Volume 357 of Lecture Notes in Business Information Processing, pages 99-107, Springer, 2018. [doi]

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