Joel Barajas, Ram Akella, Aaron Flores, Marius Holtan. Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach. In Suresh Venkatasubramanian, Jieping Ye, editors, Proceedings of the 2015 SIAM International Conference on Data Mining, Vancouver, BC, Canada, April 30 - May 2, 2015. pages 640-648, SIAM, 2015. [doi]
Abstract is missing.