Dynamic effects of ad impressions on commercial actions in display advertising - researchr publication related

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Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei. Dynamic effects of ad impressions on commercial actions in display advertising. In Xue-wen Chen, Guy Lebanon, Haixun Wang, Mohammed J. Zaki, editors, 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012. pages 1747-1751, ACM, 2012. [doi]

The following publications are possibly variants of this publication:

Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaignsJoel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei. WWW 2012: 459-460 [doi]

Measuring dynamic effects of display advertising in the absence of user tracking informationJoel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores 0001, Marius Holtan, Victor Andrei. adkdd 2012: [doi]

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