Framing or Gaming? Constructing a Study to Explore the Impact of Option Presentation on Consumers

Chris Barry, Mairéad Hogan, Ann M. Torres. Framing or Gaming? Constructing a Study to Explore the Impact of Option Presentation on Consumers. In Doug Vogel, Xitong Guo, Xiaofeng Ju, Hua Lan, Chris Barry, Michael Lang, Henry Linger, Christoph Schneider, editors, Information Systems Development: Transforming Healthcare through Information Systems - Proceedings of the 24th International Conference on Information Systems Development, ISD 2015, Harbin, China, August 25-27, 2015. Association for Information Systems, 2015. [doi]

Abstract

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