The role of demographic similarity in people's decision to interact with online anthropomorphic recommendation agents: Evidence from a functional magnetic resonance imaging (fMRI) study

Izak Benbasat, Angelika Dimoka, Paul A. Pavlou, Lingyun Qiu. The role of demographic similarity in people's decision to interact with online anthropomorphic recommendation agents: Evidence from a functional magnetic resonance imaging (fMRI) study. International Journal of Man-Machine Studies, 133:56-70, 2020. [doi]

Abstract

Abstract is missing.