Making the Right Impression for Corporate Reputation: Analyzing Impression Management of Financial Institutions in Social Media

Janek Benthaus. Making the Right Impression for Corporate Reputation: Analyzing Impression Management of Financial Institutions in Social Media. In Michel Avital, Jan Marco Leimeister, Ulrike Schultze, editors, 22st European Conference on Information Systems, ECIS 2014, Tel Aviv, Israel, June 9-11, 2014. 2014. [doi]

Abstract

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