Who's Most Targeted and Does My New Adblocker Really Help: A Profile-based Evaluation of Personalized Advertising

Sofia Bertmar, Johanna Gerhardsen, Alice Ekblad, Anna Höglund, Julia Mineur, Isabell Öknegård Enavall, Minh Ha Le, Niklas Carlsson. Who's Most Targeted and Does My New Adblocker Really Help: A Profile-based Evaluation of Personalized Advertising. In WPES '21: Proceedings of the 20th Workshop on Workshop on Privacy in the Electronic Society, Virtual Event, Korea, 15 November 2021. pages 245-249, ACM, 2021. [doi]

Abstract

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