Omar Besbes, Antoine Désir, Vineet Goyal, Garud Iyengar, Raghav Singal. Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising. In Ling Liu 0001, Ryen W. White, Amin Mantrach, Fabrizio Silvestri, Julian J. McAuley, Ricardo S. Baeza-Yates, Leila Zia, editors, The World Wide Web Conference, WWW 2019, San Francisco, CA, USA, May 13-17, 2019. pages 1713-1723, ACM, 2019. [doi]
Abstract is missing.