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Smriti Bhagat, Amit Goyal 0002, Laks V. S. Lakshmanan. Maximizing product adoption in social networks. In Eytan Adar, Jaime Teevan, Eugene Agichtein, Yoelle Maarek, editors, Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012. pages 603-612, ACM, 2012. [doi]

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