Does Branding Need Web Usability? A Value-Oriented Empirical Study

Davide Bolchini, Franca Garzotto, Fabio Sorce. Does Branding Need Web Usability? A Value-Oriented Empirical Study. In Tom Gross, Jan Gulliksen, Paula Kotzé, Lars Oestreicher, Philippe A. Palanque, Raquel Oliveira Prates, Marco Winckler, editors, Human-Computer Interaction - INTERACT 2009, 12th IFIP TC 13 International Conference, Uppsala, Sweden, August 24-28, 2009, Proceedings, Part II. Volume 5727 of Lecture Notes in Computer Science, pages 652-665, Springer, 2009. [doi]

Abstract

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