The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns

Anna Borawska, Mariusz Borawski, Malgorzata Latuszynska. The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns. In Robert J. Howlett, Lakhmi C. Jain, Zoran Popovic, Dejan B. Popovic, Slobodan N. Vukosavic, Carlos Toro 0001, Yulia Hicks, editors, Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 22nd International Conference KES-2018, Belgrade, Serbia, 3-5 September 2018. Volume 126 of Procedia Computer Science, pages 1616-1626, Elsevier, 2018. [doi]

Abstract

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