Personalized Marketing Messages in an Online Banking Context: Does Anybody Notice?

Johanna Bragge, Henrik Kallio, Anne Sunikka. Personalized Marketing Messages in an Online Banking Context: Does Anybody Notice?. In Willie Golden, Thomas Acton, Kieran Conboy, Hans van der Heijden, Virpi Kristiina Tuunainen, editors, 16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008. pages 25-36, 2008. [doi]

Abstract

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