Information retrieval challenges in computational advertising

Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski. Information retrieval challenges in computational advertising. In Fabio Crestani, Stéphane Marchand-Maillet, Hsin-Hsi Chen, Efthimis N. Efthimiadis, Jacques Savoy, editors, Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010. pages 908, ACM, 2010. [doi]

@inproceedings{BroderGJ10,
  title = {Information retrieval challenges in computational advertising},
  author = {Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski},
  year = {2010},
  doi = {10.1145/1835449.1835680},
  url = {http://doi.acm.org/10.1145/1835449.1835680},
  tags = {information retrieval},
  researchr = {https://researchr.org/publication/BroderGJ10},
  cites = {0},
  citedby = {0},
  pages = {908},
  booktitle = {Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010},
  editor = {Fabio Crestani and Stéphane Marchand-Maillet and Hsin-Hsi Chen and Efthimis N. Efthimiadis and Jacques Savoy},
  publisher = {ACM},
  isbn = {978-1-4503-0153-4},
}