Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski. Information retrieval challenges in computational advertising. In Fabio Crestani, Stéphane Marchand-Maillet, Hsin-Hsi Chen, Efthimis N. Efthimiadis, Jacques Savoy, editors, Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010. pages 908, ACM, 2010. [doi]
@inproceedings{BroderGJ10, title = {Information retrieval challenges in computational advertising}, author = {Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski}, year = {2010}, doi = {10.1145/1835449.1835680}, url = {http://doi.acm.org/10.1145/1835449.1835680}, tags = {information retrieval}, researchr = {https://researchr.org/publication/BroderGJ10}, cites = {0}, citedby = {0}, pages = {908}, booktitle = {Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010}, editor = {Fabio Crestani and Stéphane Marchand-Maillet and Hsin-Hsi Chen and Efthimis N. Efthimiadis and Jacques Savoy}, publisher = {ACM}, isbn = {978-1-4503-0153-4}, }