Social media and customer behavior analytics for personalized customer engagements

Stephen J. Buckley, Markus Ettl, Prateek Jain 0001, R. Luss, Marek Petrik, Rajesh Kumar Ravi, Chitra Venkatramani. Social media and customer behavior analytics for personalized customer engagements. IBM Journal of Research and Development, 58(5/6), 2014. [doi]

Abstract

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