Host selling in cyberspace: Product personalities and character advertising on popular children's websites

Erik P. Bucy, Sojung Claire Kim, Miyeong Cecilia Park. Host selling in cyberspace: Product personalities and character advertising on popular children's websites. New Media & Society, 13(8):1245-1264, 2011. [doi]

@article{BucyKP11,
  title = {Host selling in cyberspace: Product personalities and character advertising on popular children's websites},
  author = {Erik P. Bucy and Sojung Claire Kim and Miyeong Cecilia Park},
  year = {2011},
  doi = {10.1177/1461444811402485},
  url = {http://dx.doi.org/10.1177/1461444811402485},
  researchr = {https://researchr.org/publication/BucyKP11},
  cites = {0},
  citedby = {0},
  journal = {New Media & Society},
  volume = {13},
  number = {8},
  pages = {1245-1264},
}