Improving Online Marketing Experiments with Drifting Multi-armed Bandits

Giuseppe Burtini, Jason Loeppky, Ramon Lawrence. Improving Online Marketing Experiments with Drifting Multi-armed Bandits. In Slimane Hammoudi, Leszek A. Maciaszek, Ernest Teniente, editors, ICEIS 2015 - Proceedings of the 17th International Conference on Enterprise Information Systems, Volume 1, Barcelona, Spain, 27-30 April, 2015. pages 630-636, SciTePress, 2015. [doi]

Abstract

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