The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Joachim Büschken, Thomas Otter, Greg M. Allenby. The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis. Marketing Science, 32(4):533-553, 2013. [doi]

Authors

Joachim Büschken

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Thomas Otter

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Greg M. Allenby

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