Joachim Büschken, Thomas Otter, Greg M. Allenby. The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis. Marketing Science, 32(4):533-553, 2013. [doi]
@article{BuschkenOA13,
title = {The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis},
author = {Joachim Büschken and Thomas Otter and Greg M. Allenby},
year = {2013},
doi = {10.1287/mksc.2013.0779},
url = {http://dx.doi.org/10.1287/mksc.2013.0779},
researchr = {https://researchr.org/publication/BuschkenOA13},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {32},
number = {4},
pages = {533-553},
}