Rushing into new markets - TV online services in Brazil: the case of Rede Globo

Philipp Butzbach, Claudia Loebbecke. Rushing into new markets - TV online services in Brazil: the case of Rede Globo. In Walter Baets, editor, Proceedings of the Sixth European Conference on Information Systems, ECIS 1998, Aix-en-Provence, France, 1998. pages 1397-1411, Euro-Arab Management School, 1998. [doi]

Abstract

Abstract is missing.