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The Study of Target-Marketing Model: A Case of Data Mining in Consumer Credit Card Industry

Shih-Shiunn C., Huan-Wen S., Tsao P.. The Study of Target-Marketing Model: A Case of Data Mining in Consumer Credit Card Industry. In Proceedings of the 19th International Conference on Information Quality, ICIQ 2014, Xi'an, China, August 1-3, 2014. MIT Information Quality Program, 2014.

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