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Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models

Elisa Claire Alemán Carreón, Hirofumi Nonaka, Asahi Hentona, Hirochika Yamashiro. Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models. Inf. Process. Manage., 56(4):1339-1355, 2019. [doi]

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