Carlos Rosemberg Maia de Carvalho, Gabriela Campos Costa, Carlos Diego Andrade, Albert Schilling Gomes, Carlos Marcellus Bandeira Cysne. Unindo IHC e negócios através do uso de personas: um estudo de caso no mercado de aplicativos móveis. In Alex Sandro Gomes, Clarisse Sieckenius de Souza, J. Alfredo Sánchez, editors, 10th Brazilian Symposium on Human Factors in Computing Systems and the 5th Latin American Conference on Human Computer Interaction, IHC+CLIHC '11, Porto de Galinhas, Brazil - October 25 - 28, 2011. pages 100-104, Brazilian Computer Society / ACM, 2011. [doi]
Abstract is missing.