The Impact of Website Design on Online Customer Buying Satisfaction and Loyalty to E-Tailers: An Exploratory Study of E-Tailers In India

Debarun Chakraborty, Jayanta Banerjee, Prashant Mehta, Netra Pal Singh. The Impact of Website Design on Online Customer Buying Satisfaction and Loyalty to E-Tailers: An Exploratory Study of E-Tailers In India. IRMJ, 35(1):1-18, 2022. [doi]

Abstract

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