Evaluating online ad campaigns in a pipeline: causal models at scale

David Chan, Rong Ge, Ori Gershony, Tim Hesterberg, Diane Lambert. Evaluating online ad campaigns in a pipeline: causal models at scale. In Bharat Rao, Balaji Krishnapuram, Andrew Tomkins, Qiang Yang, editors, Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, July 25-28, 2010. pages 7-16, ACM, 2010. [doi]

Abstract

Abstract is missing.