Break the Trust Threshold: Customer Ratings and Trust Building on eBay Auctions

Qing Chang, Craig Van Slyke, Seung-Hun Han. Break the Trust Threshold: Customer Ratings and Trust Building on eBay Auctions. In Guillermo Rodríguez-Abitia, Ignacio Ania B., editors, Connecting the Americas. 12th Americas Conference on Information Systems, AMCIS 2006, Acapulco, México, August 4-6, 2006. pages 228, Association for Information Systems, 2006. [doi]

Abstract

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