Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform

Ching-Ju Chao, Chad Lin, Hao-Chiang Koong Lin, Chyi Lin Shen, Cheng-Hung Wang. Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform. IJWNBT, 2(3):42-51, 2012. [doi]

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