Jashen Chen, Russell K. H. Ching. An Examination of the Effects of CRM Practices on CRM Effectiveness and Business Performance. In Deepak Khazanchi, Ilze Zigurs, editors, A Conference on a Human Scale. 11th Americas Conference on Information Systems, AMCIS 2005, Omaha, Nebraska, USA, August 11-14, 2005. pages 38, Association for Information Systems, 2005. [doi]
Abstract is missing.