Xiaoyu Chen, Alton Y. K. Chua. Exploring the Perceived Attractiveness of Online Celebrities Who Sell Knowledge: A Self-Branding Perspective. In Information: Equity, Diversity, Inclusion, Justice, and Relevance - Proceedings of the 84th ASIS&T Annual Meeting, ASIST 2021, Salt Lake City, UT, USA, October 30 - November 2, 2021. Volume 58 of Proc. Assoc. Inf. Sci. Technol., pages 60-69, Wiley, 2021. [doi]
Abstract is missing.