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Brand Awareness and Price Dispersion in Electronic Markets

Pei-Yu Sharon Chen, Lorin M. Hitt. Brand Awareness and Price Dispersion in Electronic Markets. In Veda C. Storey, Sumit Sarkar, Janice I. DeGross, editors, Proceedings of the International Conference on Information Systems, ICIS 2001, December 16-19, 2001, New Orleans, Louisiana, USA. pages 233-246, Association for Information Systems, 2001.

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