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Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application

Peiyu Chen, Lorin M. Hitt, Yili Hong 0002, Shinyi Wu. Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application. Information Systems Research, 32(4):1470-1489, 2021. [doi]

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