The Effect of Third Party Investigation on Pay-Per-Click Advertising

Min Chen, Varghese S. Jacob, Suresh Radhakrishnan, Young U. Ryu. The Effect of Third Party Investigation on Pay-Per-Click Advertising. In Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012. Association for Information Systems, 2012. [doi]

Abstract

Abstract is missing.