Effect of marketing messages and consumer engagement on economic performance: evidence from Weibo

Jia Chen, Gang Kou, Yi Peng 0001, Xiangrui Chao, Feng Xiao, Fawaz E. Alsaadi. Effect of marketing messages and consumer engagement on economic performance: evidence from Weibo. Internet Research, 30(5):1565-1581, 2020. [doi]

Abstract

Abstract is missing.