Yuxin Chen, Qihong Liu. Signaling Through Advertising When an Ad Can Be Blocked. Marketing Science, 41(1):166-187, 2022. [doi]
@article{ChenL22-7,
title = {Signaling Through Advertising When an Ad Can Be Blocked},
author = {Yuxin Chen and Qihong Liu},
year = {2022},
doi = {10.1287/mksc.2021.1288},
url = {https://doi.org/10.1287/mksc.2021.1288},
researchr = {https://researchr.org/publication/ChenL22-7},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {41},
number = {1},
pages = {166-187},
}