An experimental study of consumers' impulse buying behaviour in augmented reality mobile shopping apps

Jengchung Victor Chen, Sirapattra Ruangsri, Quang-An Ha, Andree E. Widjaja. An experimental study of consumers' impulse buying behaviour in augmented reality mobile shopping apps. Behaviour & IT, 41(15):3360-3381, 2022. [doi]

Authors

Jengchung Victor Chen

This author has not been identified. Look up 'Jengchung Victor Chen' in Google

Sirapattra Ruangsri

This author has not been identified. Look up 'Sirapattra Ruangsri' in Google

Quang-An Ha

This author has not been identified. Look up 'Quang-An Ha' in Google

Andree E. Widjaja

This author has not been identified. Look up 'Andree E. Widjaja' in Google