Jengchung Victor Chen, Sirapattra Ruangsri, Quang-An Ha, Andree E. Widjaja. An experimental study of consumers' impulse buying behaviour in augmented reality mobile shopping apps. Behaviour & IT, 41(15):3360-3381, 2022. [doi]
@article{ChenRHW22,
title = {An experimental study of consumers' impulse buying behaviour in augmented reality mobile shopping apps},
author = {Jengchung Victor Chen and Sirapattra Ruangsri and Quang-An Ha and Andree E. Widjaja},
year = {2022},
doi = {10.1080/0144929x.2021.1987523},
url = {https://doi.org/10.1080/0144929x.2021.1987523},
researchr = {https://researchr.org/publication/ChenRHW22},
cites = {0},
citedby = {0},
journal = {Behaviour & IT},
volume = {41},
number = {15},
pages = {3360-3381},
}