Jengchung V. Chen, William H. Ross, David C. Yen, Lerdsuwankij Akhapon. The Effect of Types of Banner Ad, Web Localization, and Customer Involvement on Internet Users' Attitudes. Cyberpsy., Behavior, and Soc. Networking, 12(1):71-73, 2009. [doi]
@article{ChenRYA09,
title = {The Effect of Types of Banner Ad, Web Localization, and Customer Involvement on Internet Users' Attitudes},
author = {Jengchung V. Chen and William H. Ross and David C. Yen and Lerdsuwankij Akhapon},
year = {2009},
doi = {10.1089/cpb.2008.0199},
url = {http://dx.doi.org/10.1089/cpb.2008.0199},
researchr = {https://researchr.org/publication/ChenRYA09},
cites = {0},
citedby = {0},
journal = {Cyberpsy., Behavior, and Soc. Networking},
volume = {12},
number = {1},
pages = {71-73},
}