The Effect of Types of Banner Ad, Web Localization, and Customer Involvement on Internet Users' Attitudes

Jengchung V. Chen, William H. Ross, David C. Yen, Lerdsuwankij Akhapon. The Effect of Types of Banner Ad, Web Localization, and Customer Involvement on Internet Users' Attitudes. Cyberpsy., Behavior, and Soc. Networking, 12(1):71-73, 2009. [doi]