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Promotion Decisions Under Asymmetric Demand-Generation Information: Self-Operated, Online-Platform and Offline-Outlet Strategies

Pingping Chen, Yingchen Yan, Geni Xu, Ruiqing Zhao. Promotion Decisions Under Asymmetric Demand-Generation Information: Self-Operated, Online-Platform and Offline-Outlet Strategies. IEEE T. Fuzzy Systems, 27(5):928-942, 2019. [doi]

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