Yue Cheng, Lingyun Qiu. Persuading Consumers into Buying E-books: The Mediating Role of Perceived Effort. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 115, 2018. [doi]
@inproceedings{ChengQ18,
title = {Persuading Consumers into Buying E-books: The Mediating Role of Perceived Effort},
author = {Yue Cheng and Lingyun Qiu},
year = {2018},
url = {https://aisel.aisnet.org/pacis2018/115},
researchr = {https://researchr.org/publication/ChengQ18},
cites = {0},
citedby = {0},
pages = {115},
booktitle = {22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018},
editor = {Masaaki Hirano and Michael D. Myers and Kyoichi Kijima and Motonari Tanabu and Dai Senoo},
}