Customer Loyalty to C2C Online Shopping Platforms: An Exploration of the Role of Customer Engagement

Christy M. K. Cheung, Xiabing Zheng, Matthew K. O. Lee. Customer Loyalty to C2C Online Shopping Platforms: An Exploration of the Role of Customer Engagement. In 47th Hawaii International Conference on System Sciences, HICSS 2014, Waikoloa, HI, USA, January 6-9, 2014. pages 3065-3072, IEEE, 2014. [doi]

Abstract

Abstract is missing.